Through 20+ years of SAS programming I have had my share of tips, tricks, successes and failures. I'm here to share with you some of my favorite Base SAS programming tips and tricks which have helped me. In addition to this I will share professional development tips through the window of my past successes and failures. Communicating appropriately with others is a learned skill that can greatly affect your career. These are the things that you've either already learned or will learn the hard way like I did. For example, what radio station does everybody listen to? WIFM, "What's in it for me?" Talk and write so people know what info they need to get out of the message.